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Can I ask questions about my order?

You can contact our custumor service here: Link

How does the ordering process work?
  1. Add the items you wish to order to your shopping cart. You can see the contents of your shopping cart at any time by clicking on the "Shopping Cart" link on the top right-hand side of every page (first step in ordering process).
  2. From the shopping cart, you will then proceed to the checkout. In the event you already have an e-shop-direct account, you may enter your login information now (e-mail address + password). If you do not have an account, you will create one now.
  3. During the next step, you will choose your delivery and payment methods. Depending on the selected payment method, you will be directed via a secure SSL connection to your payment service provider in order to enter your payment information. As a guest payer on PayPal, you will only be directed to the corresponding page to enter your bank information once you have submitted the order to us.
  4. Specify your billing and delivery address in the payment section.
  5. In the final step of the ordering process, verify that all of the information you entered is correct. If you would like to make changes to any of the information you entered, simply click on the step you would like to go back to in the ordering process chart on the top of each page. If all of the information is correct, click on the "Submit Order" button.
  6. We will send you an order confirmation e-mail as soon as we receive your order.
Will my payment information be saved?

We do not save any of the payment information you enter. The entry takes place directly with your payment service provider. 

Can I modify the contents of my shopping cart?

You have the possibility to view the contents of your shopping cart at any moment during the shopping experience. These contents can be modified at any time. You have changed your mind about an item or would like to increase the quantity of one of the items already in your cart? You can delete or change the quantity of any of the items in the shopping cart. Only after you have submitted the order is it no longer possible to make changes.

How can I pay at e-shop-direct.com?

In all e-shop-direct.com shops, you have the possibility to pay by credit card (MasterCard or Visa), PayPal, or as a PayPal guest. In certain countries, you may also opt for a convenient payment by invoice. If you decide to pay by credit card, then you must also enter the card's SecureCode. This code has either been provided by your bank or you have defined it yourself. For any questions on this matter, please contact the bank that issued your credit card. PayPal also lets you pay by this method even if you don't have a PayPal account. PayPal offers a variety of payment options specific to each country.

Can I enter a different delivery address?

You may indicate a different delivery address (such as your work address) during checkout. For security reasons, this option is not available for payments by invoice. This is to prevent others from ordering goods on your behalf and having them delivered to another address without your knowledge.

Is it possible my order will arrive in multiple deliveries?

In the event we are unable to deliver your order in one shipment, the order will be split into multiple deliveries. You will be informed in such an event. You will not be charged additional fees in this case.

Does e-shop-direct.com have a minimum order amount?

You can shop at e-shop-direct.com, starting from a minimum order value of 0,00 EUR.

How much does delivery cost?

The amount of delivery fees we charge corresponds to the amount charged to us by the corresponding parcel service or forwarding agency. The exact delivery fees are displayed in your shopping cart before you submit your order. You will have to be logged in or have registered so we can identify your delivery address and calculate the exact amount of the shipping fees.
You will not be charged additional shipping fees if we are required to perform multiple deliveries. You always pay the least expensive price, as if everything were being shipped together.

When does the payment transaction take place?

The payment is only authorised once the order has been placed. Your credit card or PayPal account is charged once the goods are ready to be shipped. You will receive an invoice by e-mail at this time. If you are paying by invoice, the 14-day payment deadline begins with the date on the invoice. 

Can I ask questions regarding my order?

You can reach our Customer Care department as follows: link

Is it possible to verify the information I entered?

During checkout, you will have a chance to verify all of the information you provided before the order is sent to us. Something still isn't right? Not a problem. You can, by all means, still change any of the information you provided. Only send us your order when all of your information is correct. You will then automatically receive an order confirmation by e-mail.

When will my order be delivered?

Availabilities vary from item to item and are most often displayed on the product detail page. As soon as the goods are ready to be shipped, you will receive an e-mail specifying how you will be delivered, and once the goods are shipped, you will receive another e-mail with the tracking number so you can track your order.

I received a delivery notice but have yet to receive my order. What should I do?

You will receive an e-mail with a tracking number for the shipment as soon as your order has been dispatched. You can follow the status of the delivery by clicking on the link provided in the e-mail and if necessary, entering the tracking number of the shipment.
For orders shipped by a forwarding agency or via a wholesaler, such detailed shipment tracking is not possible. You will be notified of forwarding agency shipments by telephone.
You are also welcome to call us if you'd like to know the status of a shipment and its scheduled delivery date. You can reach the Customer Care department at the following number:

  • In Germany: 08158 4543862 
  • From abroad: +49 8158 4543862
Can I return the delivered goods?

Yes, you have the right to return the ordered goods. More information can be found here.

What do I have to do if I wish to return the goods?

Only end consumers (and not commercial buyers) may return goods.
You will find a procedure on our homepage which makes returning goods both quick and easy. Log into your account via the "My Account" menu item and click on "Initiate Return".
You can also call Customer Care so we can help get your return underway:

  • In Germany: 08158 4543862
  • From abroad: +49 8158 4543862


You are not required to use the return procedure we have provided. You can also return the goods to the supplier (see invoice and return form). Please place the fully-completed return form inside the return package so the supplier can trace the goods and we can quickly issue your credit.

What do I need to know if my return is to be picked up by UPS?

In Germany, returns can take place via UPS. You have the possibility of dropping the package(s) off at a UPS service point or - upon prior notice - having the return picked up on a weekday at the address of your choice. If possible, pack the item in its original or some other suitable packaging, and then tape the box shut. If you do not have a return label, we will be happy to send you one by e-mail upon request.

What should I do if the delivery is damaged?

If the shipment is obviously damaged upon arrival, unpack the goods in the presence of the deliverer in order to check for damage to the contents. Please always have the deliverer confirm any damage to the packaging in writing. 

And please contact us immediately if the goods inside the damaged packaging have also been damaged.

How does an exchange work?

Only end consumers (and not commercial buyers) may exchange goods.

To exchange an item, log into your account via "My Account". Next, select "Exchange" from the menu. There you will be guided through the process or returning and ordering anew.  You can find more information on returns here.

Can I purchase a gift certificate? How do they work?
  • Yes, gift certificates can be purchased.
  • You can purchase a gift certificate in the "My Account" section.
  • You may use a gift certificate as a means of payment for any online purchase, whether the value of the order is greater or less than the value of the gift certificate. Enter the gift certificate code during checkout in the gift certificate code field under the payment method selection.
  • In the case of a return of an item which was paid for using a gift certificate, the value of the return will be credited back to the gift certificate.
Can I submit a review of the product?

Product reviews are available in selected e-shop-direct.com shops.
You have the possibility to submit a product review under the product description of the particular product.
To submit a review, you must be a registered customer.

Are there any peculiarities regarding deliveries to non-EU countries?

Deliveries to non-EU countries are subject to customs, taxes, and duties. You will need to pay these fees when the shipment is delivered. One place you can find more information on customs is: http://ec.europa.eu/taxation_customs/customs/customs_duties/tariff_aspects/customs_tariff/index_de.htm. For more information on import sales tax, see http://auskunft.eztonline.de/ezto/Welcome.do, or http://xtares.admin.ch/tares/login/loginFormFiller.do, which is specific to Switzerland.

In which languages can the contract be concluded?

You have the possibility of concluding the sales contract in the following languages:

  • Deutsch
  • English
Is there a statutory warranty right for goods?

Statutory warranty rights exist for all goods from our shop.

How much time deviation per week / month is usual for an automatic watch?

Despite a qualified manufacturing process and inspection, a time deviation of approx. 20 seconds per day is possible. This is a characteristic of even the best mechanical watches and usual for a living watch movement. The models are regulated such that they are slightly fast. Please note that automatic watches are not absolutely exact and may come to a standstill if during the course of the day they are not moved enough. Should this be the case, you can also use the winder to manually wind the watch (clockwise , approx. 30 turns = fully wound).

How long is the power reserve of automatic watches when fully wound?

A fully wound automatic watch has a power reserve of up to 38 hours after the watch is put to one side. Please note that automatic watches are not absolutely exact and may come to a standstill if during the course of the day they are not moved enough. Should this be the case, you can also use the winder to manually wind the watch (clockwise , approx. 30 turns = fully wound).

What distinguishes an atelier calibre?

The watches of the automatic collection of Bruno Söhnle have a watch movement for which five basic components  are manufactured in Glashütte and the surfaces are processed and plated in our watch atelier. Three hands and the date display are driven mechanically. The bottom plate, automatic bridge, wheel movement bridge, winding bridge and balance cock are given a circular grain in the workshops of Bruno Söhnle in Glashütte and processed on the surface with various types of electroplating (yellow/rosé gold/nickel or rhodium-plated). The rotor is an own development by Bruno Söhnle and is also manufactured in Glashütte. The manufacturer and production location is engraved using a laser on the upper side of the rotor and is well visible through the glass bottom of the watch. Each watch is marked by its own identity number.

The leather strap of the watch is broken or torn

Moisture from sweat or care products, etc. can dry out the leather and make it brittle. A leather strap is a wear part and we recommend that with regular use you change the strap roughly every 1 to 1½ years as bacteria can also collect on the strap. Please contact one of our dealers to order a replacement strap. You can find an address near to you on our list of retailers.

The leather strap of my watch loses its colour or changes colour

The leather strap of a watch is in principle a wear part and as a natural product is particularly at risk, whereby moisture, sweat and chemicals can cause a change in colour. Do not wear your watch in the sauna. Keep all creams and perfumes away from your watch as this could lead to undesired chemical reactions. Also do not wear your watch at night due to the increased occurrence of sweat and this may also lead to undesired chemical reactions. If you regularly wipe away the residue of sweat, especially after sport, the strap and seals of the case have a considerably longer life. Leather straps are particularly not suitable for sports activities and extreme manual activities which can result in a  high physical load on the strap. A leather strap should never come into contact with moisture. Only straps which are expressly declared to be waterproof can be cleaned under running water. Do not use a cleaning agent.

Are leather straps available in different lengths (normal, XL)?

We sell straps in the length of xs, normal length or xl. Please contact one of our dealers to check whether these lengths are also available for your model. You can find an address near to you on our list of retailers.

I got a rash from the strap / case of my watch.

Our leather straps do not contain synthetic dyes and depending on the model are fitted with a nickel-free (for example in pure titanium) folding buckle / pin buckle. Our cases are exclusively made of stainless steel using the high quality and skin-compatible steel (316L) used by surgeons with a low nickel content. The Frankfurt model family is manufactured in titanium, a particularly light material and very skin-friendly and therefore also well suited to those suffering from allergies. We only use pure titanium for our watches. The cases, bottom plate screws, winders and buckles of the Frankfurt family of watches are manufactured in this material.

The buckle of my watchstrap is broken.

As standard each Bruno Söhnle watch has a guarantee for 2 years from the date of purchase. Defects caused by inappropriate handling of the watch or defects due to a third party opening up the watch are not covered by the guarantee. Straps and therefore also buckles, spring and screw bars and batteries are not covered by the guarantee. Please contact one of our dealers if you wish to or‍der a buckle. You can find an address near to you on our list of retailers.

The BS logo on my leather strap has fallen off or become lost.

The Bruno Söhnle logos cannot be purchased separately. They are stamped into the strap during the production and are integrated in the strap lining. A replacement logo cannot be retrofitted without damage to the strap . Please contact one of our dealers if you wish to order a leather strap. You can find an address near to you on our list of retailers.

The safety loop of the leather strap has been lost.

A leather strap is a wear part and the loss of the safety loop is not covered by the guarantee. Please contact one of our dealers if you wish to order a new leather strap. You can find an address near to you on our list of retailers.

When and how often is it necessary to change a leather strap?

A leather strap is a wear part and we recommend you change the strap regularly roughly every 1 to 1½ years as bacteria can also collect on the strap. Moisture from sweat or care products, etc. can dry out the leather and make it brittle. This information is included on the certificate you receive when you purchase a watch.

Can I wear my watch with a leather strap and also with a metal strap?

A number of models are suitable for wearing with a leather strap or metal strap, but this is not true for all models. For more details please contact one of our dealers. You can find an address near to you on our list of retailers.

How can I look after the leather strap of my watch?

If you regularly remove the residues of perspiration the watchstraps will have a significantly longer life. Only straps which are expressly declared as waterproof can be cleaned under flowing water. Avoid contact with moisture, cleaning agents, chemicals, creams and perfume. Do not wear the watch at night, in the sauna, while doing sports or engaging in manual activities.

After changing the battery my watch often stops or does not go again.

Please contact one of our dealers to check the change of battery carried out. The dealer will co-ordinate the processing of your repair. Alternatively you can also send your watch to our service department at Glashütte. You can find an address near to you on our list of retailers.

The battery of my watch runs down too early or too quickly.

Please contact one of our dealers to check the battery. The dealer will co-ordinate the processing of your repair. Alternatively you can also send your watch to our service department at Glashütte. You can find an address near to you on our list of retailers.

Can any jeweller who is not a dealer change the battery?

We recommend that all repairs and battery changes are carried out by our dealers. You can find an address near to you on our list of retailers.

Battery recommendation

Battery recommendations are listed in your operating manual or on our internet site in the download area.

Where should I store my watch?

Keep your watch away from the influence of a nearby strong magnetic field. In general the function of your watch is not influenced by the magnetic fields generated by domestic appliances, televisions or stereo equipment.

Battery change

The state of the battery is monitored. If the battery is used up, this is indicated by a 4-second jump of the second hand. In this case we kindly ask you to contact one of our dealers. You can find an address near to you on our list of retailers.

Problems when loosening the winder.

Caution: Your watch may be fitted with a screw-in winder. Please unscrew the winder first.

My watch is not working . What should I do?

Please contact one of our dealers to check the situation. You can find an address near to you on our list of retailers.

Where can I take my watch for a repair?

Please contact one of our dealers. The dealer will manage the processing of your repair and send your watch to our service department at Glashütte. You can find an address near to you on our list of retailers.

The second hand is jumping.

This could mean that the battery is weak. Please contact one of our dealers to check the situation. You can find an address near to you on our list of retailers.

The glass of my watch is steamed up.

Water has penetrated the watch case. Possibly the watch winder was not fully screwed or pressed in and as a result moisture was able to enter the watch or the watch was used incorrectly in respect of the recommended waterproofness (see operating manual ).
Waterproofness up to  3 bar These Bruno Söhnle watches have been tested up to the stated atmospheric pressure of 3 bar and are protected against surface contact with water. Submersion in water is to be avoided. High levels of perspiration can also compromise the waterproofness.
Waterproofness up to 5 bar These Bruno Söhnle watches have been tested up to the stated atmospheric pressure of 5 bar. The glass and seal can withstand this pressure. In order to ensure permanent waterproofness, please have your watch inspected once per year.
Waterproofness up to 10 bar These Bruno Söhnle watches have been tested up to the stated atmospheric pressure of 10 bar and are the ideal partner for all types of water sports with the exception of diving. With intensive use or extreme perspiration it is very important that an annual inspection is undertaken.
Waterproofness up to 20 bar These watches have been tested up to the stated atmospheric pressure of 20 bar and are the ideal partner for all types of water sports thanks to the thickness of the glass and the seals. With intensive use or extreme perspiration it is very important to have a yearly inspection made in order to ensure permanent waterproofness. After each battery change we recommend an inspection to check the condition of all seals which are essential for the waterproofness.

How is water damage caused?

Possibly the winder was not completely screwed or pushed in and as a result moisture was able to enter the watch or the watch was used not according to the recommended level of waterproofness.

A hand (second, minute or hour) is not positioned exactly on the marker.

Please contact one of our dealers to check the situation. The dealer will check whether this is a problem which can be quickly solved or whether the watch has to be sent for repair to our service department at Glashütte.  You can find addresses near to you on our internet site in the area for retailers.

The display of the day does not move on.

Please contact one of our dealers to check the situation. The dealer will check whether this is a problem which can be quickly solved or whether the watch has to be sent for repair to our service department at Glashütte.  You can find addresses near to you on our internet site in the area for retailers.

Where can I order replacement parts?

Please contact one of our dealers. The dealer will manage the complete processing of your order for a replacement part. You can find addresses near to you on our internet site in the area for retailers.

What are the prices for the replacement parts?

Please contact one of our dealers. The dealer will manage the complete processing of your order for a replacement part and due to the fact that dealers have their own pricing arrangements we are unable to provide information on the resulting costs. You can find addresses near to you on our internet site in the area for retailers.

How long is the guarantee?

Each Bruno Söhnle watch has a guarantee time of 2 years from the date of purchase.

Which parts are excluded from the guarantee?

In principle, each Bruno Söhnle watch has a guarantee time of 2 years from the date of purchase. Defects not covered by the guarantee are defects caused by improper handling or by a third party opening the watch. Straps, spring bars and batteries are not covered by the guarantee. This information is included on the certificate you received when you purchased the watch.

How long is the guarantee/warrantee?

Bruno Söhnle grants a guarantee for 24 months for manufacturing defects. Our product is manufactured, inspected and tested according to state-of-the-art methods. The technology used and the materials processed are of a very high quality. If manufacturing or materials defects occur during the guarantee time, these defects will be removed free of charge by your BS dealer or the manufacturer. The amount of the compensation is limited to the manufacturing costs of the respective model. The guarantee does not cover claims for damages, replacement or a refund.
Defects not covered by the guarantee are defects caused by improper handling or by a third party opening the watch. Glass damage, break of the spring bar and winder, accident damage and normal wear and tear are also not covered by the guarantee. Straps, spring bars and batteries are also not covered by the guarantee.
In order to enable entitlement to a claim on the guarantee, please completely fill in the guarantee certificate for the watch. Entitlement to a claim on the guarantee is only given when this form is completely filled in by the shop assistant. The submission of the watch is made at the risk of the sender.

Up to what pressure is my watch waterproof?

The bar specification is engraved on the bottom of the case.
General information on the waterproofness of your watch according to the DIN 8310 standard:
Waterproofness is not a lasting quality. It should be checked on a yearly basis and before exposing the watch to difficult conditions as the fitted seals are subject to a natural ageing process and therefore lose their condition in the course of everyday wear. External influences can influence the waterproofness. The pressure specification on your watch defines the testing pressure and should not be confused with a specification for a possible submersion depth.
Waterproofness up to  3 bar These Bruno Söhnle watches have been tested up to the stated atmospheric pressure of 3 bar and are protected against surface contact with water. Submersion in water is to be avoided. High levels of perspiration can also compromise the waterproofness.
Waterproofness up to 5 bar These Bruno Söhnle watches have been tested up to the stated atmospheric pressure of 5 bar. The glass and seal can withstand this pressure. In order to ensure permanent waterproofness, please have your watch checked in the course of a yearly inspection.
Waterproofness up to 10 bar These Bruno Söhnle watches have been tested up to the stated atmospheric pressure of 10 bar and are the ideal partner for all types of water sports with the exception of diving. With intensive use or extreme perspiration it is very important that an annual inspection is undertaken.
Waterproofness up to 20 bar These watches have been tested up to the stated atmospheric pressure of 20 bar and are the ideal partner for all types of water sports thank to the thickness of the glass and the seals. With intensive use or extreme perspiration it is very important to have an inspection in order to ensure permanent waterproofness. After each battery change we recommend an inspection to check the condition of all elements which are essential for the waterproofness.

What should I take note of when purchasing a watch?

Only purchase your watch from one of our dealers. A list of our dealers is available under retailers.
Bruno Söhnle GmbH has no connection to watches which may bear the name Bruno Söhnle, Glashütte/SA, logo or symbol, but which are not offered for sale by an official dealer of Bruno Söhnle GmbH and will not accept liability for any such watch. Therefore the purchase of articles from an unauthorised  third party is made exclusively at the risk of the purchaser, in particular with reference to products which were purchased in the internet.
Products which are not accompanied by a guarantee form correctly filled in and stamped by a dealer and the respective invoice / receipt result in direct or indirect obligation for Bruno Söhnle GmbH or one of its dealers with regard to the guarantee, services or other services. Please note: The company Amazon Eu.S.a.r.L. is not one of our authorised dealers.

What is the exact meaning of the expression "bar"?

This specification provides information about the tested waterproofness of your watch. The watch was tested with the specified pressure according to the DIN standard and the information is engraved on the bottom of the case.
Waterproofness up to  3 bar These Bruno Söhnle watches have been tested up to the stated atmospheric pressure of 3 bar and are protected against surface contact with water. Submersion in water is to be avoided. High levels of perspiration can also compromise the waterproofness.
Waterproofness up to 5 bar These Bruno Söhnle watches have been tested up to the stated atmospheric pressure of 5 bar. The glass and seal can withstand this pressure. In order to ensure permanent waterproofness, please have your watch inspected once per year.
Waterproofness up to 10 bar These Bruno Söhnle watches have been tested up to the stated atmospheric pressure of 10 bar and are the ideal partner for all types of water sports with the exception of diving. With intensive use or extreme perspiration it is very important that an annual inspection is undertaken.
Waterproofness up to 20 bar These watches have been tested up to the stated atmospheric pressure of 20 bar and are the ideal partner for all types of water sports thank to the thickness of the glass and the seals. With intensive use or extreme perspiration it is very important to have an inspection in order to ensure permanent waterproofness. After each battery change we recommend a yearly inspection to check the condition of all seals which are essential for the waterproofness.

How can I contribute to lengthen the life of my watch?

Avoid high temperatures Do not leave your watch in direct sunlight or at a very warm place or cold place for  a longer time. This can lead to considerable speed variations and to the formation of condensation water.
Avoid high impacts This watch will withstand normal impacts which occur during playing or sports activities. Make sure your watch does not fall to the ground or floor or is exposed to other impacts. In particular, ensure that there is no impact to the winder.
Avoid strong magnetic fields Keep your watch away from the influence of a nearby strong magnetic field. In general the function of your watch is not influenced by the magnetic fields generated by domestic appliances, televisions or stereo equipment.
Avoid chemicals, solvents and gases Do not wear your watch when using strong chemicals, solvents or harmful gases. If your watch comes into contact with these, the result can be a loss of quality or damage to the case or its seals and damage to the strap or other components of the watch.
Keep your watch clean Wipe away any trace of water or spot of moisture from the case, glass or strap with a soft, clean cloth. Any dirt on the case or strap could lead to a rash on the skin. A watchstrap becomes dirty through deposits of sweat and dust. A rust-free or gold-plated watchstrap can corrode if it is not cleaned for a longer time. Do not use the operating elements when under water.
Periodic inspection In order to maintain the problem-free function of the watch over many years, we recommend that an inspection of your watch is carried out every 3 years and also that an annual inspection of the waterproofness is made at one of our dealers and the possible replacement of all seals when the battery is changed.

What exactly does the BS finishing consist of?

The finishing of each model can include the manufacturing of decorative stripes (different traditional patterns), deburring and the gold plating or blueing of various movement parts.

What are the special characteristics of sapphire glass?

Sapphire glass is the hardest type of glass used in watches. A high level of light refraction enables the dial to always be seen with ample light and as a result the readability is enhanced. Sapphire glass is also extremely resistant to scratches. All types of sapphire glass are anti-reflective on the inside.

Which stainless steel is used?

We exclusively use stainless steel and in particular the high quality high quality and skin-compatible steel (316L) used by surgeons with a low nickel content which is characterised by its hardness comfort of use .

What are the special characteristics of titanium?

Titanium is an especially light metal and very skin-compatible and therefore also suitable for those suffering from allergies . We exclusively use pure titanium for our watches. The cases, bottom plate screws, winders and buckles of the Frankfurt family of watches are manufactured in this material.

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